2023 H1
AutoDeal’s H1 2023 Industry Insights Report reflects a Philippine automotive market adjusting to post-pandemic realities, rising vehicle prices, inventory shortages, and stronger competition. Despite supply constraints and semiconductor disruptions that continued from 2022, AutoDeal recorded robust online activity, proving that Filipino buyers remained highly engaged in digital car shopping. The report highlights how shifting brand competition, growing Chinese automaker presence, and higher average transaction values reshaped consumer behavior in the first half of 2023.
2023 H1 Key Points
During the first half of 2023, the AutoDeal network generated 17.09 million website visits, 126,337 quotes and test drives, 9,742 confirmed purchases, and 124,384 buyer-dealer conversations. Mobile continued to dominate online shopping, accounting for 81.9% of leads. The average purchase cycle lengthened to 81 days, while the average sold vehicle price increased to ₱1.41 million, reflecting sustained demand for more expensive vehicles and rising market prices.
Main Points
- 17,089,742 total website visits across AutoDeal & MotoDeal
- 126,337 buyer leads generated through inquiries, quotes, and test drives
- 9,742 confirmed vehicle purchases tracked
- 124,384 buyer-dealer conversations recorded
- 81.9% of buyers used smartphones
- 81-day average purchase cycle from inquiry to sale
- ₱1.41M average transaction price of sold vehicles
- 32-minute average response time among top 50 fastest partner dealers
- Chinese automotive brands continued gaining popularity and market share
- Used car demand remained strong, led by Toyota, Ford, and Mitsubishi
Conclusion
The H1 2023 report shows that the Philippine automotive market remained healthy, but buyers became more value-conscious and patient. Longer purchase cycles were driven by financing processes, waitlists, and higher prices, while dealerships that responded quickly and managed leads efficiently achieved stronger conversions. The report suggests that the future of automotive retail in the Philippines will continue shifting toward faster digital experiences, improved financing tools, and greater competition across traditional and emerging brands.
Thank you! We’ll get back to you soon
We have received your message and will get back to you as soon as possible. Our team is dedicated to providing the best support and we appreciate your patience.
