2021 Full Year
AutoDeal’s 2021 Industry Insights Report highlights the continued recovery of the Philippine automotive market as the industry closed the year with 18% growth and 294,233 reported new vehicle sales. Despite ongoing pandemic disruptions, quarantine restrictions, supply chain shortages, and semiconductor issues, digital automotive shopping continued to strengthen. AutoDeal emphasized that online demand had already surpassed some pre-pandemic levels, proving that consumer interest remained strong even as physical dealership operations faced limitations.
2021 Full Year Key Points
During 2021, the AutoDeal network generated 34.1 million website visits, 326,037 quotes and test drives, 24,853 confirmed purchases, and 586,622 buyer-dealer conversations. Mobile remained the dominant shopping channel, with 81.69% of leads coming from smartphones. The average time from inquiry to purchase was 62 days, while the average sold vehicle price rose to ₱1.205 million, reflecting sustained demand for higher-value vehicles.
Main Points
- 34,099,431 total website visits across AutoDeal & MotoDeal
- 326,037 buyer leads generated through quotes, inquiries, and test drives
- 24,853 confirmed vehicle purchases tracked
- 586,622 buyer-dealer conversations recorded
- 81.69% of shoppers used mobile devices
- 62-day average purchase cycle from inquiry to sale
- ₱1.205M average transaction price of sold vehicles
- Dealer response times improved dramatically to 3h 46m average in 2021, versus 123h in 2016
- Used car demand remained strong, led by Toyota, Mitsubishi, and Ford
- Motorcycle demand surged, with Yamaha and Honda dominating inquiries
Conclusion
The 2021 report confirms that digital retail had become a critical growth engine for the Philippine automotive sector. While market recovery was slowed by financing approvals, product shortages, and tougher competition, online inquiry volumes showed that consumer demand was fully active. Dealers who responded quickly, nurtured leads effectively, and streamlined the buying journey were best positioned to convert demand into sales. The report suggests that future success would depend on faster fulfillment, stronger digital experiences, and more efficient dealership operations.
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